Rebranding an existing company can be challenging but exciting. When I was tasked with rebranding an existing company, I chose Baby Lion Media. I began my rebranding project by interviewing the founders to understand their company's values and mission. From these conversations, it was clear that some of their key values were agility, diversity, and fearlessness. These values became the foundation of my creative process.
I wanted the new logo to resemble the old one while also showcasing the company's fearlessness in creativity. I experimented with different typography and design elements until I found the perfect combination that captured the company's essence. The new logo features a lion cub roaring, with the company name boldly below it.
In addition to the logo, I created a comprehensive brand identity that included a color palette, typography, and design elements. I kept everything in line with the look and feel I had established, and I feel that the unique design elements will set them apart from their competitors. Overall, I'm proud of how my rebranding efforts captured the spirit of Baby Lion Media.
