Crocs, a well-known Colorado-based company, is popular for its fun and quirky shoes. To rebrand the company, I first researched the brand and conducted surveys, and asked people questions to understand what they associate with Crocs. I discovered that Crocs are known for their colorful and playful designs, and are worn by people who value comfort. Armed with this information, I set out to create a new brand image that embraced the fun-loving nature of the company.
The tagline of Crocs is "Come as you are". With this in mind, I designed a new logo that reflected the playfulness and inclusivity of the brand. The logo I created features a bright and bold color scheme, with a playful font that showcased the brand's lighthearted personality. Along with the logo I created several touchpoints and collateral items showcasing the new brand identity.
