For the rebranding of ChapStick, I wanted to create a very different look from their current branding. Through my research, I found that ChapStick has had the same logo since the 1880s, which meant that there was a great opportunity to shake things up. I decided to go with a metal and punk-inspired look that would appeal to a younger and edgier audience. This new direction gave me a lot of freedom to be creative and have fun with the logo and package designs.
The new logo featured bold and angular lettering that was inspired by heavy metal band logos. I also added several graphics that would help the new brand identity mesh with the metal look I was going for. The packaging design incorporated this new logo and featured these graphics. The result was a rebrand that felt fresh, and exciting, and very different.
