To create a brand guide for the podcast Eventide Tales, I first started by analyzing the show's content and style. The podcast features spooky and humorous stories that take place during the graveyard shift of two cops who work in a town filled with odd happenings. With this in mind, I decided to create a brand guide that captured the eerie and comedic tone of the show. I chose a color palette that featured many purples as well as a moonlight yellow to contrast this. As for the logo, I incorporated a skull within a crescent moon to reflect the spooky theme of the show and designed it all to have a flat 2D look to give the brand a storybook feel.
After creating the logo, I designed additional branding materials, such as cover art, a social media banner, merch, a poster, and several other items. I made sure to use consistent colors, fonts, and imagery across all materials to create a cohesive and recognizable brand.
